For communicators, who you know can make all the difference. Here are the right questions to ask at events to help build mutually-beneficial relationships.
Promote a product or service, boost visibility for a cause, or increase online engagement by jumping on the geeky trend. Here are a few ideas.
Though some marketing efforts showed savvy, others were too quick to jump onto the newsjacking bandwagon with awkward interactions and promotional tweets.
Newsjacking isn’t just for the Super Bowl or major holidays. Throw a dart a calendar and you’ll find a day, week, or month devoted to everything from pancakes to bedbug awareness. Which one’s for you?
Google extension spares Irish patriots the irritation of seeing others get the saint’s name wrong.
The retailer’s chief executive said the decision is to ‘raise the overall brand standard’ in its remaining locations.
Many social media users called the social media effort offensive, and a few organizations spoke out against the attraction’s attempt to stir up conversation during the holiday.
Use Valentine’s Day as an opportunity to make your audience swoon. Take inspiration from Pillsbury, Overstock.com and more.
Digital teams from Birchbox, Sour Patch Kids, Amazon, Mashable and more are taking advantage of the visual platform and highly engaged audience members. Here’s how.
The company launched a petition to make the day after NFL’s final game of the season a national holiday. The PR move was met with mixed reactions.
Have you ever played the game that requires you to choose between two unsavory options? Here’s a version for communications pros.
Though several organizations’ branding teams shared tributes to the late civil rights leader, most opted to remain respectfully silent.
The retail giant’s CEO has been live-casting parts of meetings, intros to speeches and other events. Whoever thought Geena Davis would be thrilled to sit for an interview in Sam Walton’s old office?
This 2010 holiday video features our own Bill Sweetland, who is retiring at year’s end and whose abundant contributions to Ragan Communications will be sorely missed in 2017 and beyond.
For marketing and PR pros, the holiday season rarely includes downtime. One firm has taken the time to poke fun at a creative brief to reinvent Kris Kringle.
