Ragan Insider Sarah Gabbart
3 PR lessons from Blue Bell’s massive ice cream recall
The ice cream company was damaged by its recall crisis, but it also had tons of support from die-hard fans. Here’s why.
Search Results (the scoop)
Ragan Insider Cece Zhou
What travel bloggers want from PR pros
This infographic from the Abbi Agency gives the results of a survey of 100 travel bloggers. The results are pretty surprising.
Ragan Insider Gini Dietrich
Why PR can’t be automated
Public relations is a practice that requires a human touch. Here’s why.
Ragan Insider Brad Phillips
Why you shouldn’t set up a ‘buffet line’ for reporters
Brand spokespeople should keep the menu limited and stick to specific, clear points.
Ragan Insider Jim Dougherty
8 budget-friendly content curation tools
These platforms can help practitioners gather relevant articles and videos without breaking the bank.
Ragan Insider Shel Holtz
10 ways marketers can take advantage of podcasting
Opportunities for marketing come in more forms than producing a podcast yourself. Being a guest or even just listening can be beneficial.
Ragan Insider Ben Silverman
Is your client an idiot?
Perhaps they’re ignorant or misinformed, but it’s still up to PR pros to keep their clients happy.
Ragan Insider Beki Winchel
5 pitching sins PR pros should purge
See more success with your outreach efforts by taking these offensive strategies out of your tool belt.
Ragan Insider Maggie Patterson
4 stories entrepreneurs must tell
Stories about business must include emotional and personal elements to draw in readers.
Ragan Insider Beki Winchel
30 jobs in the PR and marketing world
PR job seekers can embrace their creative side with one of several communications firm openings.
Ragan Insider Katie Paine
10 PR measurement predictions for 2015
The new year promises further dovetailing of metrics applications, as well as a new spate of consolidation. What else does the crystal ball reveal? Gaze intently…
Ragan Insider Gini Dietrich
7 PR blogs worth reading
Looking for some additional online reading related to the PR industry? Look no further than these blogs.
Ragan Insider Gini Dietrich
7 podcasts PR pros should subscribe to
If you’re looking for a quick primer on the week’s news or some in-depth conversation about the world of PR, these podcasts will fill that niche.
Ragan Insider Sarah Skerik
What distinguishes content marketing from brand journalism?
One keys on amplifying the brand identity and building affinity; the other focuses more on the customer’s journey—but which is which? It’s all about the desired outcome.
Ragan Insider Kimberly Eberl
5 attributes of great clients
Sometimes clients go into relationships with agencies unaware that they have responsibilities, too. Those that do have that understanding fare much better.
