Ragan Insider John David
The race back to ‘actual’ news
The newspapers that are doing well are getting there with reinvigorated newsrooms and meaningful messages. Content marketers can learn from that.
Search Results (the scoop)
Ragan Insider Ronan Keane
12 pieces of LinkedIn advice you’ve (likely) never heard
Did you know there’s a way to make second- and third-degree connections appear in your feed, or that you can message people in the same groups as you? Read on for more LinkedIn hacks.
Ragan Insider Yumi Wilson
How journalists can break stories and find sources on LinkedIn
The business-focused social media site has numerous tools that can enable reporters to find sources and information they won’t find elsewhere.
Ragan Insider Zara McAlister
Build a compelling story arc to highlight your brand
Giving away the best part of the narrative at the beginning doesn’t give people a whole lot of reason to keep reading. Use some classic storytelling techniques to guide readers along.
Ragan Insider Adam Nowlin
Promote your blog with these 11 tools
Some you’ve heard of, and some you haven’t. Either way, they’re excellent traffic drivers.
Ragan Insider Beth Monaghan
How to get quoted: 10 media interview strategies
Anticipate, prepare, clarify, and practice. If you do those things and a few others, you’ll give reporters a reason to use what you have to say—and use it correctly.
Ragan Insider Marijane Funess
When a PR prospect just isn’t that into you
Worried that a client may just be going through the motions during the proposal process? Get a better handle on the situation by watching out for these warning signs.
Ragan Insider Ian Cleary
A day in the life of a social media marketer—and the tools that can help
The average day for a social media marketer is packed with work, from checking analytics to engaging with fans. These tools can help keep things in line.
Ragan Insider Adam Vincenzini
15 top-notch content curation tools
Trying to cull the vast expanses of the Internet for content that’s relevant to your readers and customers takes a lot of work, but these tools can help make it easier.
Ragan Insider Matt Wilson
What the Omnicom/Publicis merger could mean for PR
Is this this kickoff to a wave of mergers? Will it further break down the barriers between advertising and PR? Experts are split.
Ragan Insider Constance Aguilar
8 sources of Facebook content for brands
Need a stream of interesting and relevant content to engage your audience, but don’t know where to turn? Why not look to these social channels.
Ragan Insider Russell Working
Feeding mouths—and hope—in a tornado zone
After devastating twisters struck in Oklahoma, SternoCandleLamp partnered with volunteer chefs to feed the disaster victims and emergency responders.
Ragan Insider Craig Silverman
5 journalism habits that brands should avoid
As content marketing staffs adopts the best elements of newsrooms, they should beware the more toxic aspects as well.
Ragan Insider Alan Pearcy
TV’s Barbara Walters tweets news of her retirement
The veteran journalist scooped her own announcement on ‘The View’ by posting on Twitter. As she heads toward her final broadcast in 2014, we offer 10 of her most salient quotes.
Ragan Insider Matt Wilson
Gov. Christie squashes spider; PETA hits back
The New Jersey governor killed an arachnid while speaking to school children in his office, prompting the animal-rights organization to sound off.
