Search Results (pitching)

A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.

Personality and research can make what would have been a pitch destined for the recycle bin into one that grabs media attention.

If you think reporters are scary, don’t. They’re human beings, too.

There’s the thrill of landing your first story, and the agony of getting cut from a segment. It’s just another day in the life of a PR pro.

Checking in to make sure a reporter received an email a day or less after you sent it is a good way to get sent to the spam folder.

Relationship-building is crucial, and it takes time. Avoid these missteps that will mar your credibility—and cost you access.

It’s great to get media attention, but it’s no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.

The AP announced it will use robots to write some business stories, allegedly freeing up human reporters from data processing. The new practice has raised some questions from PR pros.

Your content is important, but even more important is making a genuine connection with your audience.