Ragan Insider Christine Kent
Mayo Clinic exec: ‘Everything we do … can become part of brand journalism’
How thinking and working like reporters ensures Mayo’s content reaches as many audiences as possible.
Search Results (pitching)
Ragan Insider Julia Sahin
Win over reporters in 10 steps
PR pros and journalists can have mutually beneficial relationships, but someone needs to take the first step. Here’s what PR pros can do to pave the way to amicability.
Ragan Insider Emily Sidley
3 PR lessons from ‘Gilmore Girls’
If you’re one of the many Netflix subscribers binge-watching the newly added series, you can learn some things along the way.
Ragan Insider Adrienne Erin
Follow up right with journalists: 5 golden rules
Often it isn’t your pitch that maddens a reporter, it’s the follow-up that triggers a red, angry face and yelled expletives. Here are tips on the art of the gentle reminder.
Ragan Insider Mickie Kennedy
The media relations mistake some reporters can’t forgive
What can you do to a reporter that could potentially cause him or her to write your organization off forever? This.
Ragan Insider Kim Cox
Why do reporters hate PR pros so much?
Reporters talk on Twitter about how much they hate looking in their email inboxes. Here’s how PR pros can change that.
Ragan Insider Vikas Lalwani
3 fundamentals of startup PR
Getting your startup covered may seem daunting at first, but mastering PR and pitching skills will make the task much more successful.
Ragan Insider Kevin Allen
What makes bad pitches so unappealing
A new infographic from Nowsourcing reveals the anatomy of a terrible pitch.
Ragan Insider Brian Conlin
6 ways to find the right reporters to pitch
Wondering why your competitors get coverage that you often don’t? A little research can go a long way.
Ragan Insider Christine Kent
Ohio State’s medical center drives 1 million downloads of Alzheimer’s test using brand journalism
The medical center teamed with MediaSource and garnered coverage on NBC and Huffington Post, boosting the Alzheimer test’s creator, a prominent doctor at the university’s Wexner Medical Center, as a subject expert.
Ragan Insider Jaymelina Esmele
Are you breaking the cardinal rule of PR pitching?
PR pros know to make pitches relevant so it doesn’t end up in the trash, but many ignore this principle. Learn how to implement it again.
Ragan Insider Raf Weverbergh
A scientist’s guide to making a great pitch
A while back, Harvard researcher Kimberly D. Elsbach observed hundreds of pitches and wrote about what made the best ones really work. Here’s what she found.
Ragan Insider Stephanie Vermillion
6 ways to prove PR value with Google Analytics
Google Analytics offers PR pros a lot more than just how much traffic a website generated in the last month.
Ragan Insider John Egan
6 PR lessons from White House spokesman Josh Earnest
Though he’s been characterized as a wimp who gets picked on by schoolyard bullies, the newest White House press secretary does have some tricks up his sleeve.
Ragan Insider Emile Gerber
3 tips to earn consistent coverage
For PR professionals and their clients, no news is decidedly not good news.
