Search Results (pitching)

PR pros often make public speaking mistakes that would make them cringe if they saw their clients committing them. Don’t let that happen to you.

Great art connects with people instantaneously, on a gut level. Great pitches do the same thing.

PR pros will have much better luck seeing their stories in print if they avoid these common–and annoying–missteps. 

Can emailing someone you don’t know out of the blue really work? It does if you do it right and stay persistent.

If your story includes one of these elements, chances are good a reporter will want to cover it.

Don’t automatically blame the arrogant reporter for ignoring your pitch. Instead, assume the problem lies on your end. You might be surprised at the ROI of your attitude change.

Great content gets noticed by proper pitching strategies, and a recent survey of top-tier publishers showed the best pitches are based on opening words. 

Nationwide Children’s Hospital took the extra steps to package a story with brand journalism elements to attract mainstream attention. It worked. Here’s how you can replicate their efforts.

A rejected pitch is an opportunity to figure out what you can be doing to better nab the attention of reporters.

Poynter invited readers to share some of the worst pitches they’ve ever gotten. What’s yours?