Ragan Insider Shonali Burke
7 essentials for smart social PR strategy
Practitioners face many obstacles to building and engaging online communities for their clients and brands. These guidelines can help.
Search Results (pitching)
Ragan Insider Beki Winchel
How PR pros can win with journalists on Twitter
Reporters are highly active on the microblogging platform, and savvy communicators can take advantage of the opportunities it brings. Here’s how to do it.
Ragan Insider Kevin Allen
PR pros vow not to pitch on Valentine’s Day
Brand managers at a Boston-based marketing firm said they’d be giving the gift of silence this Feb. 14, especially since it’s a Saturday.
Ragan Insider Beki Winchel
5 pitching sins PR pros should purge
See more success with your outreach efforts by taking these offensive strategies out of your tool belt.
Ragan Insider Mary York Cox
6 signs your relationship with a client is on the rocks
If you have a suspicion that you and a client may be going through a rough patch, here are some red flags that could confirm it.
Ragan Insider Lindsay Bell
3 steps to a perfect pitch
Pitching can be tough, but it gets easier with preparation and connections.
Ragan Insider Catriona Pollard
7 questions PR pros should ask to tell a brand’s story
Even the most unglamorous of companies has stories. Brand managers can uncover these tales with these considerations.
Ragan Insider Eleanor Pierce
8 PR sins to avoid
Micromanaging stories, burying the lead and using excessive smiley faces are quick ways to repulse a reporter. Read on for more.
Ragan Insider Stephen Murdoch
As lines between advertising and news blur, what’s a PR pro to do?
News outlets are increasingly tying their coverage choices to their advertising departments. That may mean a different approach to pitching.
Ragan Insider Beki Winchel
30 jobs in the PR and marketing world
PR job seekers can embrace their creative side with one of several communications firm openings.
Ragan Insider Kirsten Ashton
5 tips for maintaining relationships with journalists
The practice of media relations isn’t just about landing stories. The best PR pros work to maintain and foster relationships with editors and reporters. Here are some ways to do that.
Ragan Insider Gini Dietrich
7 PR blogs worth reading
Looking for some additional online reading related to the PR industry? Look no further than these blogs.
Ragan Insider Mickie Kennedy
What PR pros can learn from successful pitches
Each pitch–whether or not it gets a journalist’s response–brings an opportunity to glean insights for the future.
Ragan Insider Kevin Allen
Snapchat admits deleted photos aren’t really deleted
The photo-messaging app claimed that photos were automatically erased as soon as recipients saw them, but that’s not really the case.
Ragan Insider Kristin Piombino
5 social media habits you should break
Stop building a community around your product. Stop telling stories. Stop making your organization sound human. The advice sounds blasphemous, but it could bring you more business.
