Don’t let these 4 obstacles undermine your comms audit
It’s an ideal time to assess the state of your communications. Here are some arguments to overcome common excuses to avoid investing in the process.
It’s an ideal time to assess the state of your communications. Here are some arguments to overcome common excuses to avoid investing in the process.
Also: State Farm ditches Super Bowl ads for TikTok campaign, Snapchat faces lawsuit after teen suicide, and more.
Here are three steps to build credibility among record-high levels of doubt in institutions.
Also: MTN DEW awards grants to outdoor community organizations, Carhartt explains vaccine mandate memo, and more.
Congratulations to this year’s finalists!
Protocol, a sister publication to Politico, shares how it works with PR teams to share thought leadership and build executives a platform.
Also: Uber and Visa launch small business grant program, Meta offers optimistic March return-to-office date, and more.
Here’s how to measure awareness, engagement and reputation—and why you should care about these proxy metrics for bottom line success.
Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words.
Also: Corona debuts new non-alcoholic beer, Walmart slashes paid COVID-19 leave for workers, and more.
Here are some website mistakes that PR pros should be able to identify as problems for building online audiences and communities.
Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more.
Also: Pepsi gives away Crystal Pepsi for 30th anniversary, Ford ramps up electric pickup production, and more.
Though many digital tools are still being developed and refined, the potential exists for AI to turn PR on its head.
Also: Sweetgreen launches salad subscription, Planet Fitness CEO says gym visits are up, and more.