PR IndustryAndrew King
5 themes that will define PR in 2022
Here’s how the trends of the year ahead will change the work of PR pros—both within their agencies and across client portfolios.
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The Consultant is InRebecca Shaffer
8 lessons communicators learned in 2021
The communications industry has fundamentally changed . . . for the better.
Daily ScoopJustin Joffe
AT&T and Verizon push back on 5G delay, communicators struggle to embrace AI, and CES pushes ahead with in-person event
Also: Planet Fitness launches campaign for start of the new year, banks delay return to office, and more.
COUNTDOWNBeki Winchel
6 signs a PR career is right for you
Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.
COUNTDOWNJessica Lawlor
10 books every PR pro should read
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
PR IndustryMichelle Garrett
21 influencers share top tips for 2021 digital marketing
How will you grab an online audience this year? Here’s how industry insiders see the game.
COUNTDOWNLogan Trautman
3 social media trends to watch in 2021
Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months.
COUNTDOWNJustin Joffe
Film and television staff weigh industry strike, Twitter users rely on platform for news, and Activision Blizzard CEO shares update on culture changes
Also: Travelocity launches curated trips Hispanic Heritage Month, Microsoft users celebrate accessibility and sustainability innovations, and more.
COUNTDOWNOlga Fleming & Courtney Walker
7 PR trends to follow for 2021
When it comes to content and building community, its essential to emphasize humanity, produce authentic video assets and lean on core values.
COUNTDOWNLauren McNutt
5 influencer marketing predictions for 2021
In the coming year, expect micro-influencers to flourish, social causes to drive the conversation and content developers to test out new platforms.
COUNTDOWNJustin Joffe
CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform
Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.
COUNTDOWNLexie Gardiner
3 social media trends to embrace in 2021
What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? Here’s what you must know.
COUNTDOWNMatthew Royse
50 quick keys to social media success
Don’t just wing it online. Mind these tips to maximize digital marketing storytelling, engagement and persuasion.
COUNTDOWNJayson David
5 things you must cover in your social media guide
When outlining the voice and branding of your social media channels, here are some essential elements to consider.
COUNTDOWNBeki Winchel
Amazon and Twitter cut off QAnon, Signal app responds to investor confusion and Ben & Jerry’s debuts ice cream for dogs
Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.
