When asking for forgiveness from the public, there are several key points that every crisis communicator worth their salt must hit. Don’t forget to offer concrete actions to make amends.
The Father’s Day card used a potentially derogatory term while depicting an African-American couple. Both the card company and the retailer have apologized.
The carrier’s outspoken chief, Akbar al Baker, asserted that a woman couldn’t do his job. Critics say there isn’t room for gender discrimination in the global airline industry.
The companies’ decisions follow ABC’s announcement that it was canceling the show’s reboot. The moves also show organizations’ increasing need to distance themselves from controversy.
After paying historic sums to Donald Trump’s personal lawyer in exchange for administration access, the companies now seek to downplay the alliance. Here are some key takeaways.
The retailer faces backlash after police were called on three young men shopping for the prom. Will its apology be enough, or has the tactic worn thin for the African-American community?
The facility has been criticized for the care it offered a military vet after his father posted a photo of a dirty facility and called the treatment ‘disrespectful.’
A little white lie to yourself can help you cease your lollygagging and get to work—and even enjoy the process.
After two black men were arrested for trespassing at a Philadelphia location as they waited for a friend, critics decried a double standard. The CEO vows, ‘This is not who we are going to be.’
What can PR pros learn from the social media founder’s trip to Capitol Hill. As many give the billionaire a passing grade, here are some lessons from his performance.
The social platform announced additional measures to help identify posts and pages that touch upon political issues. The move comes after the growing backlash surrounding users’ data.
When planning for potential crises in the past, most organizations didn’t imagine inappropriate employee behavior would top the list. Times have changed.
The fast food chain faced ‘Rick and Morty’ fans’ ire after it ran a promotion based on the show’s running condiment joke, but greatly underestimated the demand. Now, it’s making things right.
After a popular vlogger published a video that showed a dead body, many lashed out against the influencer and the platform. Here’s YouTube’s response—more than a week later.
The Stockholm-based clothier’s online advertisement for a child’s hoodie generated outrage and disbelief among consumers and marketers alike. It also recalled the company’s prior missteps.
