Sorry, but we’re apologizing too much
Step on somebody’s toes? By all means, say you’re sorry. But are we expressing regret too often for minor transgressions?
Step on somebody’s toes? By all means, say you’re sorry. But are we expressing regret too often for minor transgressions?
‘Our intention was never to inflict any pain,’ the singer says. The crisis is the latest in a string of high-profile missteps highlighting the need for diversity and sensitivity to racial stereotypes.
Luxury brands are running afoul of consumers with products that inflame racial tensions, forcing quick apologies. How can you protect your business from similar mistakes?
The airline and beverage company teamed up for a campaign that encouraged passengers to give their phone number to their airplane ‘crush.’ Some found it ‘creepy.’
You don’t want to broadcast your flaws but deleting them from social media means you are missing an opportunity to talk to your audience. Consider these insights.
It’s a new year and many organizations have a positive outlook. However, plenty can still go wrong, and savvy pros should take precautions.
The protests, staged across Google’s offices throughout the world, demand for the tech giant to commit to a more diverse workforce and better handle sexual misconduct claims.
After a New York Times story named three top executives who got massive buyouts after being accused of misconduct, employees and others balked. Company leaders are promising change.
The sports organization is in upheaval following the departures of its last three chief executives. Here are a few ways it can repair its image and fix the reputational damage.
The beer company offered free beer to British supporters of President Donald Trump, drawing backlash from critics. The company now says the campaign was a mistake.
When facing legal trouble, you must also communicate with your customers and followers. Here’s why PR pros should be included when responding to questions of legal jeopardy.
The airline announced the cyber attack via Twitter and news outlets, and it offered information through its website. However, many complained that an email to its customers came too late.
Though a spokesperson wouldn’t say the glitch was a causal factor, the scandal gave plenty of ammunition to the bank’s critics. Will another apology cut it for the embattled company?
This week, readers were interested in insights on crafting dazzling presentations, how to create a winning email campaign, terms that undermine messaging and more.
A contractor for Z-Burger used a picture of James Foley, a journalist killed in Syria, to sell burgers. The media firm’s CEO offered a personal mea culpa, but the backlash persists.