Why your guest post or news pitch was rejected
Editors get 50 or more pitches a day and take only a handful for publication and syndication. Instead of badgering media outlets for feedback on why you got a ‘no,’ look in the mirror.
Editors get 50 or more pitches a day and take only a handful for publication and syndication. Instead of badgering media outlets for feedback on why you got a ‘no,’ look in the mirror.
The author of fan favorites like ‘The Princess Bride’ and ‘All the President’s Men’ has died at 87. Here are some of his best lines—and how communicators can emulate his artistry.
Tell them it will boost your organization’s voice, establish them as industry leaders and help you recruit and retain staff. Plus, it’ll make your own job a lot more fun.
These emails did the PR pros who sent them no favors. Consider the following examples of irrelevant media relations queries—along with what you can do to avoid the same reaction.
In a blog post, the social media behemoth responds point by point to ‘inaccuracies’ in a piece in The New York Times reporting on the platform’s handling of Russian meddling and fake news.
Industry gatherings provide an excellent opportunity to network and strategize for your career. Consider these tips to make the most of your experience.
A company executive drew backlash for his comments about diversity and transgender models, and many see an aging brand image.
For industry pros, it’s the Scarlet Letter of social media. The dreaded hashtag means you misfired your pitch or—egad!—called a journalist by the wrong name. Beware these blunders.
A reporter reveals lessons from a quarter-century of pitching colorful features to demanding editors—takeaways that can help PR pros break through and land stories in print.
Reporters are bombarded with the same old approach to promoting your client’s ‘news,’ yet the practice persists. To improve your odds for coverage, consider its value to a journalist’s audience.
The protests, staged across Google’s offices throughout the world, demand for the tech giant to commit to a more diverse workforce and better handle sexual misconduct claims.
News outlets said the agency asked owners of pet chickens not to dress them up for Halloween, citing salmonella fears. Its response offers takeaways on setting the record straight.
These communicators can make your skin crawl with the horrors they promise to deliver. Here are several types—along with how to overcome them.
It’s not all about you, communicators. Boost your media relations savvy—and success—by avoiding these all-too-common pitfalls.
What are reporters looking for in a pitch? These four veterans weigh in about pitches that earn their respect—or their anger.