4 ways journalism changes are affecting PR
Social media, online retail and a rapidly changing culture are disrupting decades of journalistic practices—and that means PR pros have to adapt to get their messages out.
Social media, online retail and a rapidly changing culture are disrupting decades of journalistic practices—and that means PR pros have to adapt to get their messages out.
Many entrepreneurs and startup founders are used to doing everything themselves. Here’s why (and how) you should talk them out of doing their own PR.
Beware! Brainstorm vampires. Spirit-spoiling werewolves. Home-haunting honchos. They’re all creeping from the corporate graveyard as Halloween looms, so grab your torches and pitchforks.
The co-founder of technology giant Microsoft was well known for his philanthropic efforts and donations. Here are a few tributes—along with several of his words of wisdom.
When consumers discovered needles in their strawberries in Australia, an entire industry was thrust into turmoil. Here’s what can be learned from the official crisis response.
Gathering prevailing thoughts and insights requires crafting incisive queries in specific formats. How, then, do you get coverage for what they reveal? It takes more than a data dump.
The leading cancer hospital is embroiled in controversy after a leading doctor failed to disclose millions in incentives from drug companies. Can the oncology center win back patients’ trust?
When executives step down or corporate layoffs are on the horizon, you want to minimize negative media coverage and control the narrative. Consider these responses and moves.
Brian Acton, who sold his company to Facebook, has been vocal about his displeasure with the social media giant’s plans for his enterprise. In response, David Marcus spoke out stridently.
Reporters and consumers alike access your site by phone every day. Do you offer the same kind of press releases list you posted in 1998? Or sizzling stories that spark news media follow-up?
Savvy PR pros can have many opportunities to gain favor with journalists and nab press coverage at networking events and more. Here’s how you can work the room.
Local TV appearances can be a great way to boost your visibility in your community. Here’s how to make sure your message shines through in this highly structured environment.
Follow this guidance to serve up meatier work that will satisfy your audience, improve SEO and appeal to your readers’ tastes.
False reports—whether a disingenuous blog post or an erroneous news story that keeps recirculating online—can damage your reputation. Here are some ways to fight back.
The gridiron offers plenty of fodder regarding messaging guidance and goofs. Follow these tips to keep your team inspired, motivated and winning.