The tactic shows a lack of care when attempting to build relationships and keep members of the news media up to date on your news and pitches. It can also get you permanently ignored.
The numbers are dismal for legacy organizations and groups trying to patch up sullied reputations. Here are tactics to counteract the loss of faith in traditional media.
Whether it’s accuracy or the call to action, you juggle multiple elements whether you’re writing an internal story, a press release or a blog post. Checklists will keep your work sharp.
Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism.
How should PR pros adjust their pitches when approaching TV producers? The medium still garners plenty of attention—and requires a unique angle.
Do your homework, use a recording device or app, have a fluid conversation and—most of all—listen intently to your interviewee, and you’ll write compelling accounts of their experiences.
These apps, plug-ins and other handy helpers can streamline your workday and help you address writing and outreach issues.
A look at the strategies that shaped the communications landscape this year can help you plot a course to a successful 2019.
If you’re looking for a last-minute present for the communicator in your life, consider this list of products and services that can help make his or her job easier.
Here’s how to use technology—much of it free and user-friendly—to elevate your media relations and improve your journalist outreach.
There’s no reason to give up on your PR efforts during the most wonderful time of the year.
The tone of your copy is just as important as tight and grammatically correct prose. Consider these guidelines when settling on your style.
The car company, one of three that Ghosn steered to a partnership, called the decision ‘agonizing’ but also ‘unavoidable.’ Will the partnership with Nissan and French automaker Renault survive?
Rising above the noise is essential for earning media coverage, but it’s no simple task. Consider these insights for earning eyeballs and audience trust.
You’re tired of writing them. You can’t stand the approval process. There must be a better way, right? Correct. Just check out ESPN’s successful use of videos, images and brand journalism.
