5 tips for pitching for radio
Are you looking to reach the thousands of Americans who tune in to AM and FM airwaves? These experts offer advice on developing a unique media pitch.
Are you looking to reach the thousands of Americans who tune in to AM and FM airwaves? These experts offer advice on developing a unique media pitch.
Media interviews can quickly go off the rails if your spokesperson doesn’t know when to stop talking. Here are some tips to avoid letting loose lips sink your media strategy.
‘We need to find ways to break through the noise while we maintain our audiences’ trust,’ says the show’s vice president and general manager of digital. Here’s how you can do the same.
Nestle, Epic Games, Grammarly, Disney and more have pulled their ads after a viral claim that the platform’s algorithm helps child predators find and distribute salacious content.
A disastrous live interview can undo months of hard work. Here is how PR pros (and their clients) can prepare for some classic missteps in “do or die” interviews.
From health care to aerospace, the people behind the scenes make for promising stories. Here’s how four organizations feature their internal experts and leaders.
Grabbing a reporter’s attention can all come down to your subject line. Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time.
Hear from experts on how to steady the ship in the aftermath of a prominent exec exit.
By most measures, releasing your company’s anniversary news via a service is a poor investment these days. Here are some techniques more suited to the modern media landscape.
Sick of sending out hundreds of pitches that don’t get any bites? This guide offers reporters’ insights for PR pros hoping to land coverage from top media outlets.
Find out which skills help you stand out in a crowded job market, then check out our list of current job openings.
Whoever keeps the keys to the newsroom controls its destiny. Don’t be left begging your computer geeks for updates.
You might think an embargo makes your release or pitch look important and timely, but in reality it can irk your reader and doom your pitch.
As officials warn of the coldest temperatures in a generation, many are working to educate people about the dangers of the deep freeze and to share updates to protect readers.
A vague and meandering press pitch won’t knock any reporters’ socks off. Consider these tips to help you get to the point and get there quickly.