Why separating editorial and marketing is essential for PR
While some are actively trying to blur the lines between editorial and paid media, this author argues that tearing down these barriers is bad for PR—and for the larger society.
While some are actively trying to blur the lines between editorial and paid media, this author argues that tearing down these barriers is bad for PR—and for the larger society.
The brewers have gone beyond good-natured jabs to slamming each other, and Miller now says its rival went too far. Will the lawsuit help it win back customers? How about a glowing tap?
Reporters are inundated with requests, and your ‘just checking in’ call or email might damage your media relationships. Here’s why you should take a breath and be patient.
Is your town one of the hardest-working in the country? Find out, and then browse our roundup of current job openings.
Some PR work won’t be immune to automation and revolutionary industry changes. Here’s how to keep your PR role relevant.
After crashes of Boeing’s 737 Max model have grounded the plane globally, safety experts are asking how the plane was developed and tested—and calling out poor practices.
When getting grilled by a journalist, going on the offensive is rarely a successful strategy. Here’s why getting angry at a reporter is likely to backfire.
While journalists are intrepid in their pursuit of the truth, everyone makes mistakes. Here’s how to go about asking for a correction or a retraction without upsetting the apple cart.
How you address devastating news can make the difference between being able to come back and being trapped in a cycle of scandal and backlash. Here’s how to avoid the trap.
As the final season of the hit HBO series arrives, communicators have plenty of plot twists and salient quotes to mull. Here are applicable PR truisms from the fantasy world of Westeros.
You could spend the summer interning at Marvel Entertainment, if you land this week’s featured position. Plus, check out our roundup of current job openings.
As mobile devices grow in importance for marketers, tailoring your online presence for the small screen is more crucial than ever. Consider these insights.
Obscure signoffs can irk the recipient. They might even doom your future pitches to the spam folder. Here’s how to reply.
Don’t put all your media relations eggs in one basket. Consider these reasons for helping your employees know how to interact with journalists.
Video of Duke basketball phenom Zion Williamson’s shoe ripping apart have made a big splash online. Here’s how the footwear company is defending its brand.