Ragan Insider Jane Tabachnick
5 behaviors that ruin media relationships
PR pros can’t do their jobs without media contacts. Here are some actions that will undermine reporters’ trust and tank your media strategy.
Search Results (ask a reporter)
Ragan Insider Lisa Rinkus
Why PR pros should enlist the help of proofreaders
It’s not just that journalists are nitpickers about spelling. They must trust you to deliver clean, accurate copy. How about baking a quality-control fee into your efforts and hiring an editor?
Ragan Insider Christina Hennessy
How bridging puts your media interview back on track
A media interview is an important opportunity to speak directly to your audience, but don’t let the interviewer drive the conversation. Here’s how to use this helpful technique.
Ragan Insider Russell Working
14 ways to spring-clean your online pressroom
Is your boilerplate outdated? Is your digital newsroom buried in decade-old press releases? Does the CEO’s photo predate his comb-over? Spruce it up.
Ragan Insider Beki Winchel
3 ways MSNBC optimizes social media to handle crises
The organization’s SVP of communications says that online platforms have become ‘the best vehicle for PR.’ Consider these insights for protecting your organization’s reputation through a range of networks.
Ragan Insider Robby Brumberg
How to edit like a pro
Identify the author’s key points, eliminate needless text, and let verbs do the heavy lifting. As you revise and polish, do so with empathy.
Ragan Insider Beki Winchel
Snapchat entices pharmaceutical marketers with its ‘friendlier’ platform
As the social media app aims to grab lucrative drug advertising partnerships, it says users are more open to having intimate health conversations. Yet Snap faces stiff competition.
Ragan Insider Katie Wolitarsky
12 of the best online tools for PR pros
All industry insiders have their favorite tools for accomplishing their daily tasks. What digital aids do you find it impossible to live without?
Ragan Insider Ted Kitterman
4 tips for optimizing your newsjacking opportunities
If you snooze, you lose. Have your virtual antennae up at all times, and cultivate a rapport with journalists so you can respond quickly—and with the ideal pitch—to breaking events.
Ragan Insider Ted Kitterman
Nissan lays out case against Ghosn amid merger talks
The automaker released a report detailing how former chairman Carlos Ghosn misled the company. The effort is an attempt to turn the page as Nissan eyes new beginnings.
Ragan Insider Beki Winchel
Microsoft calls off practical jokes for April Fools’ Day
‘Data tells us these stunts have limited positive impact and can actually result in unwanted news cycles’, the company’s marketing chief said in an email to employees.
Ragan Insider Justine Figueroa
Learn how to come out on top in PR Daily’s Media Relations Awards
Winners share how their campaigns scored big.
Ragan Insider Ted Kitterman
Stressing user privacy, Apple offers a monthly news bundling service
The tech company seeks to become the Spotify of online reporting, a potential boon to digital journalism—and, by extension, PR pros. Publishers’ buy-in looms as a pivotal variable.
Ragan Insider Jennifer Post
Why journalists want a time-sensitive pitch
Searching for a way to rise to the top of a reporter’s inbox? A story that has missed its window of opportunity is destined for the trash.
Ragan Insider Beki Winchel
Boeing vows change after reports of missing safety features
Though the company has avoided answering reporters’ questions, two executives highlighted new efforts to update the system on new 737 Max models. PR pros weigh in on the response.
