How to unlock the full potential of LinkedIn for clients
Are you using a fully-developed profile to push out detailed, well-written content? You might be leaving SEO and ROI on the table.
Are you using a fully-developed profile to push out detailed, well-written content? You might be leaving SEO and ROI on the table.
Some industry insiders say the press release is dead, but others believe it still has its place in your media relations efforts. Here’s how to get the most out of this old school tactic.
Netflix, Disney and others are signaling that stringent statutes in places like Georgia, where lots of film and TV projects have been produced, would impel them to relocate.
Along with the trends toward tiny houses and craft beers, there is a growing affinity for boutique public relations firms, the author writes. He outlines his rationale for such a shift.
Communicators know they must research their audience and for PR pros that means digging into the journalists that cover their niche. Here’s how to build a useful media list.
To get the answers they’re seeking, journalists might employ certain interview tactics that can flummox even the most practiced communicators. If you aren’t prepared, a small mistake can become a full-blown crisis.
Some journalists will intentionally throw curveballs to try and knock your spokesperson off his or her game and make a salient mistake. Here’s how to prepare for probing reportage.
The best pitches capitalize on positive relationships with media contacts built over years. Here’s how to develop these priceless connections.
Does every electronic missive deserve a prompt response? Here’s how media professionals and corporate communicators can adapt to a changing PR landscape without being rude.
In its 2019 Global Communications Report, the Annenberg Center identifies how industry practitioners are putting a premium on social media and owned content, as well as technology’s impact.
Spraying out a generic pitch to dozens of journalists will garner you little attention—except maybe exile to the ‘blocked sender’ dungeon. Try these approaches instead.
The best pitches capitalize on positive relationships with media contacts built over years. Here’s how to develop these priceless connections.
Inspired by sports news media days, West Virginia University offers reporters a chance to grab interviews with top profs.
‘Nothing is more important than the safety and protection of children in scouting,’ the organization recently said, despite reports of nearly 8,000 accusations against volunteers.
While still trying to tamp down the crisis around the global grounding of its 737 Max, it faces new allegations of lax standards on another product line—and the stifling of whistleblowers.