30 jobs in the PR and marketing world
It might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and bottom—spots.
It might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and bottom—spots.
Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Here’s a peek inside its operation.
The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Here’s how they can show their value.
Focus on being helpful, and inject a bit of personality into your copy. Also, ruthlessly chop out buzzwords and jargon.
Also: Journalists still want email pitches, smiling may not make you happy, and what you think about influencer marketing.
A recent survey of reporters showcased growing usage of social media platforms for news, but many traditional media relations best practices apply.
If you think the festival that celebrated the best in creative advertising and marketing can’t carry insights for your position, think again.
As podcasts have rocketed into the mainstream, many see a guest appearance on these digital audio shows as a coveted media win. Here’s how to ace your opportunity.
Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage.
While you might be tempted to bury a damaging story, your efforts can backfire, ruining your credibility and turning essential media contacts into enemies. Follow these rules.
An unofficial group picture was taken, and someone decided the optics needed adjusting—at the expense of authenticity. Online sleuths deduced the manipulation, and a PR crisis erupted.
BB&T and SunTrust joined forces intending to create a top-flight institution, but to avoid favoring either partner, they chose a neutral name that has left many scratching their heads.
Is a lack of career experience stifling your job search? Adding certain key skills to your résumé could be the boost you need. Plus, check out our roundup of current openings.
Relationships with reporters are just like any other friendship. Without care and effort, it will wither. Here’s how to rekindle the spark.
Learn from ‘struggling’ media outlets, and focus on storytelling, trust and transparency if you want to engage colleagues, the award-winning reporter advises at IABC’s World Conference.