Ragan Insider Daniel Newman
12 apps for marketing professionals
These tools will help marketers share content, listen on social media, manage online profiles and build employee advocacy.
Search Results (pr tools)
Ragan Insider Rafal Salak
7 myths about PR software—busted
Data, technology and new-school public relations approaches are transforming the industry. One pro advises using them to your advantage with these tongue-in-cheek tips.
Ragan Insider Craig Corbett
3 ways PR pros can write compelling narratives
Successful brand journalism relies on telling a series of events that capture readers’ attention and persuades them to share it with others. Use these tips as a guide.
Ragan Insider Clare Lane
Instagram overhauls analytics and business profiles
If you’ve been disappointed with the social media app’s measurement feature, worry no more. It recently confirmed a platform-wide upgrade. Here’s what you can expect—and when.
Ragan Insider Peter Linas
3 ways CRM technology can make PR pros’ lives easier
Customer relationship management software can make media relations tasks less confusing and more efficient. Here’s how to make these tools work for you.
Ragan Insider Carlin Twedt
Ways PR grads can ace their first interview
Even before you sit through the commencement speech and toss your mortarboard skyward, you probably will be seeking your first career steppingstone. Follow this advice to land that job.
Ragan Insider Clare Lane
30 jobs in the PR and marketing world
Many PR pros might think the more skills listed on their résumé, the more appealing they’ll be to recruiters. Instead, edit your skills to suit the job in question. To start, consider these positions.
Ragan Insider Ailis Wolf
11 ways PR pros can get their stories on air
Hone your pitching technique, use social media effectively and build relationships with broadcast professionals with these tips.
Ragan Insider Drew McLellan
PR pros, are you ready to podcast?
Many communicators have found success with this online audio medium. To give your website a ranking boost, here are a few reasons to adopt this tech-savvy marketing approach.
Ragan Insider Brittany Berger
5 ways PR pros can use social media sentiment
Measuring your efforts on social media is crucial to success, but sometimes metrics only tell you part of the story. Here’s how you can add context with this analytic.
Ragan Insider Russell Working
12 nonverbal ways to improve speeches and interviews
Speaking publicly or giving a video interview, we’re careful about the words we speak, but what about a presentation’s physical aspects: gestures, eye contact, pacing? The experts weigh in.
Ragan Insider Katie Gaab
3 Facebook features PR pros should be using
Three new tools can help news outlets connect with people who are increasingly turning to the social media giant for their news.
Ragan Insider Benedict Brychta
5 reasons for PR pros to question marketing on Facebook
Do you have reservations about budgeting serious money on Facebook ads? Your instincts are well-founded, says this expert. Think this decision through very thoroughly.
Ragan Insider Clare Lane
Why PR pros should sprinkle press releases and content with visuals
If you’ve ever been told that adding an image to your PR copy is too time consuming and not helpful, think again. Data suggests communicators should embrace photos of all kinds.
Ragan Insider Frederik Vincx
5 key lessons PR can learn from sales
From figuring out how to sell yourself to letting technology do the heavy lifting, the author offers a handful of ways to upgrade your media relations efforts.
