Public relations has changed more rapidly than most professions, and pros have adapted to new client demands. Here’s one veteran’s view of what PR pros should take from these new trends.
Data experts at the social media outfit are shifting their focus to businesses—and brand managers. Here are details on its latest messaging and developer tools.
Successful communicators have ‘social power,’ which can help them increase their budgets, control resources and launch effective campaigns. Here’s how you can build and maintain yours.
The social media app’s founders said the ‘desire to protect people’s private communication is one of the core beliefs’ of the company.
Communicators might not be dealing with Zika and Ebola in this very moment. Still, there’s plenty to learn about how to manage a crisis from our top-notch health care experts.
This summer we could see a spike in Zika—reminding organizations to upgrade their crisis plans, whether or not they’re in health care. Here are tactics for doing just that.
Despite the emphasis on analytics in today’s marketing climate, it takes more than math to measure a PR campaign’s success. One strategist advises using multiple tools and approaches.
Writing everything in your own voice is detrimental to your clients and you. A little comic book characterization can open your mind to new voices.
Though communicators might be quick to declare that a trend is declining, one PR pro argues that the strategy is going to be here for the long haul. Here’s why.
Don’t let the hard work you’ve put toward creating a solid reputation for your organization go to waste by not bolstering it on social media platforms. These tools can help.
Anyone, anywhere can self-publish on the popular networking site. One communications manager advises abiding by these rules to ensure your post doesn’t fall flat.
The more brands turn to online strategies, the more comms pros must understand social media to effectively help their clients. Here are eleven things to keep in mind.
Media relations pros must commit to the new individualized, personalized social press release written to fit exactly the social channel it’s destined for, this expert argues.
A top PR topic is, and will always be, media relations. Here are four common-sense ideas to get better coverage for your client or organization.
Looking to partner with bloggers and social media users who command a lot of attention online? These resources can help you locate, connect and get the most out of potential brand ambassadors.
