What you should know before starting a PR career
Being bad at math isn’t a good reason to go into PR. You must have persistence, strong writing skills and be extremely organized, just to name a few attributes.
Being bad at math isn’t a good reason to go into PR. You must have persistence, strong writing skills and be extremely organized, just to name a few attributes.
It will take more than being up on the latest tech to succeed in public relations in the years and decades to come.
Use these tips as a guide for seeing your organization’s story or next product launch in headlines.
Executives often aren’t convinced that stories can sell products on their own, but the apparel company’s example proves otherwise.
It depends on what sort of news you’re pitching, and to whom you’re pitching it. Sometimes the turnaround can be a few days; other times, it can take months.
Though it’s often maligned as a crap shoot, cold pitching can, in fact, work.
PR pros, instead of sending another pitch that will end up in an editor’s trash bin, try offering your insights in article form instead.
Cision’s Social Journalism Study found that social media is becoming a more integral part of reporters’ routines, however, even if they don’t necessarily like it.
Following a strategy of ‘blog, share, gain, build’ can help you get the most out of your partnerships with bloggers.
Writing skills are often sharpened when studying the humanities, and this author shares another reason those studies can benefit communications efforts.
Marketers can glean insights on forging and keeping strong client relationships from these former heads of state.
If you’re looking for bloggers to speak up on behalf of your brand, it’s worth taking stock of what’s out there on the Web.
Looking to contribute some content to a blog or website, perhaps to promote your brand? These tips will help get you into editors’ good graces.
Sometimes clients expect too much. Sometimes expectations aren’t clear. Other times, there’s just no news.
Brand managers can reach wider audiences by pitching to or partnering with top bloggers. Here are three tactics for expanding your influencer program.