15 enduring keys to PR success
Public relations is constantly changing, but a few bits of wisdom are as true now as they were a century ago.
Public relations is constantly changing, but a few bits of wisdom are as true now as they were a century ago.
PR and marketing pros will soon be able to send private messages that are up to 10,000 characters. But will the feature help in building relationships?
The shape of a reporter’s workplace is changing rapidly. Don’t make assumptions when you pitch.
Like a GPS, your strategy sets you on a particular course. Unforeseen elements can require a route change to deliver you and your message to the desired destination.
Journalists don’t have an abundance of time, so brevity can help you win with media relations.
One candidate could get a job promoting ‘Alex,’ a virtual employee benefits counselor.
Following these guidelines for blogger outreach will result in much more responses than cold emails.
The Associated Press and other content creators are turning to software to write numbers-based stories for them. Should that change how PR pros approach pitches?
It dates back to the newsletters and sales slicks of years past, but that doesn’t mean PR has to have sole ownership of content.
PR and acapella singing both require a lot of hard work. Here’s some advice on how to persevere from one of the movie series’ standout characters, Fat Amy.
If you want your call-down pitches to land, remember to keep them short, sweet and scripted.
Though preferences diverge slightly, journalists from both countries seem to be warming up to social media, though email is still the preferred pitching medium.
If you’re gearing up to start a PR internship in the next few weeks, here are some ways to make the most of it.
Public relations is a practice that requires a human touch. Here’s why.
PR pros have much to gain from the social platform opening up private correspondence to those who don’t follow one another. Before you send your news to a reporter, check out these tips.