Navigating the changing world of media relations
As PR pros’ responsibilities expand, so does their need to adapt to technology and social media. How can you align updated tech skills with story pitching and placement? Consider this advice.
As PR pros’ responsibilities expand, so does their need to adapt to technology and social media. How can you align updated tech skills with story pitching and placement? Consider this advice.
Improved relations with your target audiences and better website rankings have more in common than you think. Here’s why—and how—PR pros should combine these two campaigns.
You’re a startup. You’ve got a great story to tell about how you went ‘over the top’ in your hidebound industry and shocked everyone. Should you be doing your own PR?
Pitching and securing headlines can be an already tough task, but it gets harder when reporters are out for vacations and holidays. Here’s how to power through.
It’s easy for new PR pros to get caught up in bad habits and behaviors that slow or impede career development. How many of these 10 mistakes are you making?
Successful public relations skills don’t include levitation, card tricks or sawing your assistant in half—or do they? The next time you draft a strategy or plan, consider these tips.
With experience sending pitches and receiving them, this PRSA officer explains how to cultivate rapport with journalists so you become a go-to source, rather than being perpetually in pursuit.
Independent writers are becoming vital to the success of many PR pros’ media relations efforts. To keep these online scribes interested in your content, consider these approaches.
Email marketing is a key component to drive other major aspects of marketing campaigns, including measurement and video views.
Many content marketers hope to see their organization’s content go viral. Although that might never happen, data from a recent study suggest it could be more possible than you thought.
The rules for pitching a broadcast reporters and producers are simple and straightforward. So, why don’t more PR pros follow them?
Media misdemeanors and content crimes may be sabotaging your brand journalism efforts. If these offenders are infiltrating your PR department, try some tough love.
The series ends its seven-season run May 17. The show’s creators said plenty about advertising and snuck in some PR advice, too.
Agency PR pros shared their advice to honing media relations skills. Compare your recent pitches to their insights to make sure you’re not missing the mark.
PR pros draw on skill, expertise and experience to earn media coverage for clients, who sometimes need a reminder of how the process works. Offer these bits of wisdom.