Though the industry is booming, grabbing a journalist’s attention and securing headlines can seem like an insurmountable task. These tips can help.
Some commentators have openly worried that native advertising could mean the end of PR. It won’t, this writer argues, but it will change it.
Don’t assume all journalists prefer email pitches. Though many claim to, you might be able to sway some into opting for an old-school telephone call with these useful approaches.
Getting a journalist to notice your client’s story in an email pitch proves surprisingly easy, as this Fractl survey suggests. Just speak like a human and treat the reporter’s work with respect.
Consumers crave the latest and greatest gadgets and electronics, so trends in this niche often warrant coverage. Here’s how you can make headlines.
Before a client gives you the boot, pay close attention to these red flags and fight to rebuild your partnership—and reputation.
Want to see your insightful prose in all its glory on Huffington Post, Fortune, Entrepreneur, Inc. or this very website? Here’s what you need to know to take those first crucial steps.
Awash in a sea of goldfish-level attention spans biting at click-bait, many saw the only way of staying afloat was to produce list stories. Here’s how to get your writing back on terra firma.
Till death do you part with your AP Stylebook? Consider this roundup of insights from an Associated Press editor on the topic of nuptials terminology.
From making connections with reporters to creating your own content, these tools can help marketers and PR practitioners with much of what they do.
Many PR pros have multitasking, writing and tech skills, but if you seek to get hired in 2016, you must hone abilities that can’t be automated. Here’s how—along with a roundup of open positions.
For many industry pros, working for yourself is the ultimate dream. After a switch from the corporate world to running her own agency, one former exec decided to share a few lessons.
One hit in a big tourism news outlet can justify your entire summer budget. Here are three pointers for breaking through, courtesy of an industry veteran.
When is a journalist on deadline? Always. That’s why phoning in a new story idea out of the blue is largely frowned upon. In certain cases, it’s OK, though. Here are the exceptions to the rule.
These insights from both sides of the desk will help you work efficiently, fulfill your subject matter and deadline targets, and foster good will for future assignments.
