PR bosses: Stop doing these things
Despite your exemplary leadership and skill, a few of your tendencies probably frustrate or fluster your staff. Here are a few to note—and avoid.
Despite your exemplary leadership and skill, a few of your tendencies probably frustrate or fluster your staff. Here are a few to note—and avoid.
The HBO series has captured the hearts of audiences around the world. Here’s how you can do the same in your efforts.
You don’t have to haunt a house or ride your broomstick under a full moon to create horror this Halloween.
Media relations is a tough process to perfect, but those who come out on top follow feedback (even if it’s criticism) to hone their skills and approach.
Hitting a home run to tie the game in the bottom of the ninth inning isn’t impossible in baseball—or public relations. During crunch time, consider these few similarities.
Watching home-shopping channels and reading personal essays can wake up your writing and hook readers in ways few other exercises can.
A few pieces of media relations advice get passed around ad nauseam. Some are true. Many are not.
When it comes to technology coverage, there are a variety of niches to consider. Here are a few tips to ensuring that your brand stands out from the pack.
Lighten up your day with some humor about bad pitches, venting about clients and PR-related memes.
Readers faced hard social media truths this week, and were also interested in pitching fails, engaging visuals, corporate social media and more.
The social network’s enterprise service is launching in a few weeks in London. Here’s what organizations—and their employees—can look forward to.
From conceptualization through activation, this to-do list will help you solicit insights from key players, get your whole organization on board and make a big splash when it goes public.
One hit in a top industry news outlet can make your company. Here are three tips for breaking into their vaunted pages.
This co-editor will miss many things about helping run the No. 1 PR news website, but he’ll be glad to leave a glut of misdirected emails behind.
Planning is paramount to success when pitching stories and securing coverage for your organization or client.