Pitching app seeks to be Tinder for PR pros and reporters
Communicators can post short pitches accompanied by images hoping to attract journalists’ attention. When a reporter swipes right, a messaging feature appears.
Communicators can post short pitches accompanied by images hoping to attract journalists’ attention. When a reporter swipes right, a messaging feature appears.
A communicator’s work is hard—and sometimes misunderstood—but many wouldn’t swap professions for anything else. Here’s why PR pros love what they do.
As content continues to evolve and expand, brand managers must adapt. Here are a few approaches to consider.
Most journalists can’t keep up with the copious PR emails they receive each week. Don’t let that scare you. Instead, pitch on—keeping these tips in mind.
Take out your notepads. Many old-school skills can revitalize your tired content strategy. Here are insights from one of the best-received speakers at our PR Daily World conference.
Students of public relations, minor in journalism to help you fine-tune your writing (and make it easier for news outlets to pick it up). On top of that, buy—and study—the latest AP Stylebook.
Why is this e-newsletter winning fans in internal and external comms? Start with its witty style. Plus, there’s that vital news about woman who found a rat sewn up in her Zara dress.
The show’s con man, Neal Caffrey, can teach communicators several tricks to making the most of their efforts.
Work ruts can happen to even the most energetic and driven employees. Instead of dwelling on your ennui, consider these insights—along with a rousing list of available jobs to peruse.
Landing a huge client can help you grow tremendously at your firm, but even veteran communicators can make errors. Avoid these missteps that can cost you a contract.
The movement has gained popularity online and internationally, raising money and awareness for men’s health. Here’s how you can make your efforts as successful.
Want to address journalists’ most common complaints about PR pros? Here is a trio of the most annoying—and how to correct them.
Your client wants media coverage; that’s standard. It’s your job to devise nonstandard ways of motivating reporters, editors and producers to put your story out there. Here’s how.
Yes, the bad guy triumphs in Halloween horror films. He’s thought of everything, knows how to do evil in 50 ways. But don’t set up your clients to fail by promising reporters they’re experts in everything.
What can taking a break from pitching, content creation and client meetings do for you? Here’s what you can get out of an hour on Twitter with a crowd of like-minded pros.