New website powers Denver Water’s brand journalism
Newsjacking California floods. Writing an open letter to rapper Jay Z. Communicators at the Colorado water utility are cranking up efforts to tell the stories they want people to know about.
Newsjacking California floods. Writing an open letter to rapper Jay Z. Communicators at the Colorado water utility are cranking up efforts to tell the stories they want people to know about.
It’s your time to shine! Share your expertise, engage with corporate communicators and show off your organization’s great work.
There’s a back door for landing your stories in major publications like The New York Times or on shows like ‘Today.’ It just entails a little work to get upstream. Here’s what you should know.
There’s a lot for journalists to cover these days—in Washington and beyond—but PR pros can still engage with writers, editors and producers to cultivate alliances and land coverage.
Tech journalists have seen the good, the bad and the insufferably ugly in PR pitches. Here are three missteps they encounter again and again—and how you can avoid them.
These two professions have more in common than pros in those fields might care to admit. One PR exec shares a memorable pitching experience involving a New York Times reporter.
In honor of Valentine’s Day, check out these three simple ways to show your love for the journalists you pitch.
An expert asserts that the artificial distinction between external and internal communications hurts morale, weakens the brand, and constricts the careers of all organizational messengers.
The PRSA speaks out about pros’ responsibility, and execs from high-profile companies respond to Trump’s executive order that bars citizens of seven countries from entering the U.S.
Instead of pitching a piece that doesn’t hold any news value (or interest) to a reporter, consider offering insights and tips based on an example from your organization or client.
Key figures in the field are breaking out the runes, Tarot cards, tea leaves and a dartboard or three to forecast the emerging landscape in the incipient year.
Catch journalists’ eyes and grab media coverage with an interesting tale, instead pitching a list of product features that is likely compel them to hit ‘delete.’ Here’s how you can wow, not bore.
Using social media platforms can boost your success in pitching, if you know how to use them properly. Consider these tips.
For many, Twitter is a medium solely for posting ideas and content. For PR pros, it can be a great use of your time when building rapport with journalists. Follow these guidelines when looking to connect.
Our countdown of the year’s top stories continues.