3 ways infographics can power your content marketing campaigns
Some communicators might argue that the visual format is dying, but this PR pro says that it’s still a valuable component of effective messaging. Here’s why.
Some communicators might argue that the visual format is dying, but this PR pro says that it’s still a valuable component of effective messaging. Here’s why.
Does an online presence make a difference in media relations? Hundreds of journalists nationwide were asked that question. Here are insights from their collective response.
Communicators can effectively organize press briefings, events and follow-up efforts either on paper or in tech devices. Here’s how.
Nabbing a big project or an important client can be great for you and your agency, but beware: These danger signs mean headaches on the horizon.
Even if your budget is busted, there are plenty of PR plays at your disposal.
OK, let’s not castigate newbies exclusively for these missteps—they’re the failings of many a seasoned pro as well. Worry not; these mistakes are easily remedied.
Getting noticed by a journalist takes solid strategy. Don’t make these errors when crafting your next email pitch.
The organization issued a mea culpa and said: ‘We thought we were ready, but then everyone arrived.’ Here’s an overview of the fallout—along with a few lessons to consider.
Help a Reporter Out can be a great media relations tool, but PR pros must hone their pitching skills to stand out in the sea of requests. Follow these tips to make yours sizzle.
Cision surveyed 1,500 journalists for its latest State of the Media report. Here’s what came out of an industry struggling to survive a torrent of deliberate disinformation from outside sources.
Public relations pros are often fantastic storytellers. This is especially true when it comes to doling out advice. Jot down this pro’s top tips from his decades in the business.
The Cubs won the World Series for the first time in more than 100 years. Now the challenge is to keep the momentum going in the new season. It’s your challenge too.
Most pitches and press releases are doomed to obscurity—unless they include three essential hooks.
This week, readers gleaned takeaways from Cheerios’ social media backlash and learned how to hone their video creation, pitching, storytelling and social media skills.
If you want to see your client’s news in print, go back to basics. Here’s a refresher on media relations tactics that will endear you to journalists.