4 ‘Absolutely Fabulous’ PR lessons
The BBC comedy hit the big screen, but communicators can gain more than just laughs from its characters. Check out these industry insights.
The BBC comedy hit the big screen, but communicators can gain more than just laughs from its characters. Check out these industry insights.
Savvy PR and marketing pros can increase traffic to their websites and boost brand awareness (and sales) by publishing posts that consumers want to read.
This agency head says our furry companions can unleash quite a few communications insights. Consider these takeaways.
You might think the PR industry is filled with cocktail parties and client successes, but it’s a stressful career that requires hard work. Here’s how you can navigate it.
The Golden Rule applies: Put yourself in the shoes of your targeted journalist, who no doubt gets scores of pitches a day. Be clear, concise and honest, and don’t forget to do your homework.
Most producers are bombarded with hundreds of pitches per day, so what does it take to make yours stand out? Consider these strategies for a successful TV pitch.
What does it take to sell yourself as brand rep for a household name? Tirelessness, imagination, thinking about your target brand every minute, endless, deep brand research. That’s just the start.
Practice pitching these top journalists and bloggers at the PR Now & Next Conference.
Preparation is crucial. That entails identifying your audience, proper rehearsal techniques and working out strong starts and finishes.
When you seek coverage for your organization or, especially, for a product launch, these subtleties can make or break your scoring placement in front of your coveted target audience.
When a tragedy strikes—such as the mass shooting in Orlando or deaths of Prince, Anton Yelchin and David Bowie—PR tactics can be risky. Here’s a guide to navigating the news.
The Broadway smash hit depicts what happens when a story gets out of hand—and how fast online platforms can spread falsehoods. Here’s what communicators can glean from it.
What started as a sustainability blog has become a platform that tells stories, provides fodder for pitches and highlights news media coverage.
Through the ‘Game of PR’ is less bloody than the popular TV series, the battles communicators wage are no less fierce. Here’s what you can glean from the show’s characters.
Your job is to get your clients and brand mentioned in print and online publications and on TV and radio shows. These insider tips will help you perfect your pitches.