Don’t let the time you spend crafting your pitches be for naught. These insights can help you entice journalists and increase your chances of securing media coverage.
Any good journalist has ‘a nose for news,’ and it’s acutely conditioned to sniff out BS. Follow this guidance to keep your missives credible and avoid wasting everyone’s time.
This writer is happy to share your content in exchange for expert commentary and a good quote. Follow these tips to make sure your offer rises to the top of reporters’ inboxes.
These insights from a PR veteran can help you secure the media coverage your client or organization desires.
To reach the presentation pinnacle, it’s essential to promote yourself, study previous presenters, practice, and prepare for technical difficulties.
A willing embrace of social media trends, understanding of measurement, and focus on relationships are all crucial for a successful public relations career. Consider these insights.
Landing pitches, attracting consumers’ attention, balancing responsibilities and handling crises are among the challenges that industry pros face. Consider these insights.
Your client craves media coverage, but no outlets will bite at your initial offering. Explore other options for repositioning the story or offering specialized expertise.
Independent writers usually work with multiple outlets. Here’s how to engage with these prolific contributors—and transform a single pitch into multiple stories.
Do you want to help people couch-surf in style? You could, if you land this week’s featured position. Plus, check out our roundup of career opportunities.
The founder of the Playboy empire died Wednesday, leaving a high-profile legacy, as well as insights you can bring into your own campaigns.
Many journalists both love and hate receiving press releases. To make your content stand out—and get picked up by various news outlets—consider one pro’s insights.
When crafting a statement in response to a political issue or writing about such controversial themes as gender, xenophobia and more, follow these tips.
Don’t ignore a large and growing segment of the consumer population, one that also offers reach far beyond the borders of the United States. Here’s how you can step up.
Although much of social media is uncharted territory, that doesn’t mean all brand managers should behave like pirates. To increase engagement, consider these guidelines—and tactics.
