Get ahead of the competition and increase your effectiveness when sharing content online, finding and working with influencers, pitching journalists, writing copy and more.
If you’re constantly checking your phone, can’t stand fake news, shine in front of a camera or struggle to explain your job to family and friends, you’re probably a communicator.
The author explains why so many cold solicitations for coverage fall flat—and how you can improve your chances for success.
A press release isn’t about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here’s how to do that.
The tomes on this list not only will look impressive on a bookshelf, but also will help you become a more skilled and successful communicator at work and in your personal life.
From searchable databases that can make pitching easier to software that helps gather traffic sources and online mentions, these tools can help your communications soar.
Leading journalists receive—and delete—dozens of pitches every day. Here’s how to ensure yours survive the newsroom gauntlet.
Survey results show that members of the news media would like their public relations counterparts to step up their game in specific areas. Here’s what you should know.
You can build up your search engine optimization strategy—as well as succeed with media relations efforts—if you pitch properly. Here’s what to consider and what to avoid.
Just as certain behaviors can make a dinner or potentially romantic encounter sour, these pitching missteps can put you in a reporter’s doghouse.
Worried that you must partner with a big PR firm to get media mentions? Here are some ways to run an in-house media relations campaign for a fraction of the price.
Have an opinion you want a newspaper or trade magazine to run? Here are surefire ways to ensure your writing never sees the light of day.
You might be dreaming of a delicious bird with a side of mashed potatoes and stuffing you’ll soon eat, but don’t extend the meal to your media relations efforts. Instead, follow these tips.
Increase the chances of media coverage and avoid virtual trash bins by following these guidelines, given by a music PR veteran.
Whether you’re seeking coverage during a hectic news time or nabbing headlines for your client, these tips can help you win with reporters.
