Data and measurement are essential factors in helping agencies land new clients. Here’s the kind of data every agency should demand from their data listening tool.
Software is in place to answer emails and schedule appointments, but with rapid advances emerging continually, communicators could see RoboPR as a threat rather than a helper.
Getting your guest post published can be a great PR tool for organizations looking to make a splash online. Here are some considerations for would-be authors pitching industry outlets.
Fancy jewelry, an expensive dinner and flowers are some of the holiday’s top gifts, communicators’ desires look a little different. Can you relate?
From Tide’s takeover to ‘Deadpool’s’ snarky live commentary, several brand managers gave communicators insights into attracting viewer attention and boosting brand recognition.
These common mistakes will destroy your relationships with reporters before you can even attempt to forge one. Avoid the following.
Just as a pitcher needs to warm up before his delivery, so should PR pros follow certain protocols to make sure all goes smoothly and the well-intended offering doesn’t go awry.
Every agency builds its book of business on the quality of its pitches to new clients. Here are some tips to help your bids rise above the competition.
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.
Join Mark Ragan and reporters from The Atlantic, The New York Times and more at The Associated Press in New York.
Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes.
An underused tactic for media coverage is to submit an original article or blog post for publication, either for oneself or a client. Here are some tips for getting into digital circulation.
Launching a tech company is hard work, as is building buzz about your new products and services. Good coverage can boost your brand, so follow these guidelines for savvy pitching.
Clever communications professionals can get a foot in the door with these practices designed to add lines to your résumé. How can you get ahead in the new year?
Journalists can be hard to nail down, even when you’ve got something they really want to learn about. Here are some tips for how to avoid a reporter’s blacklist.
