Tricks for crafting the perfect headline or subject line
Grabbing a reader’s attention can be tricky—especially when you’ve only got a few seconds. Here are some tips for hooking distracted audiences.
Grabbing a reader’s attention can be tricky—especially when you’ve only got a few seconds. Here are some tips for hooking distracted audiences.
Here’s how to throw a thoughtfully targeted strike and secure the coverage you crave.
Spring cleaning isn’t just for your household items. Here’s how PR pros can breathe life into stale pitching and press release tactics.
Industry practitioners make a living working media miracles for their clients, but there’s a process for achieving success. What do you wish clients would realize about your strategy?
If you’re looking to entice a reporter and grab media coverage for your organization or client, consider these secrets from the product manager of The AP Stylebook.
This week readers were interested in tips for boosting visual content, ASOS’ ‘limited edition’ marketing win, misguided crisis advice and more.
Can British PR pros easily transfer their skills across the Atlantic to get their clients coverage in America? Here are some tips for tailoring your pitch to foreign press.
Whether you’re a solo communicator or a remote account executive for an agency, consider these resources, which can help you collaborate, protect client information, measure and more.
Though experts have said such an accident was inevitable, the fallout has brought Uber’s testing program to a halt and has elicited new scrutiny for the scandal-prone company.
PR careers live and die by the relationships PR pros have with reporters and journalists. An editor with experience at LinkedIn, Bloomberg and the Wall Street Journal shares insider tips.
Before going international, immerse yourself in the culture. Do your research, focus your resources where you can get traction, and prepare a culturally appropriate crisis response plan.
Avoid these common rookie mistakes when pitching reporters by vetting pitches as they would.
Brittany Luiz’s creative pursuits outside of her nine-to-five make her an expert at telling Tombow’s brand story.
Experts from Cleveland Clinic, Aflac and more want to show you how to create visual content that gets results.
While some industry vets are moving away from the press release, there are still important uses for traditional tactics. Here’s how to make the most of this PR staple.