Rather than having the usual suspects lining up with tepid and torpid ideas, hand-pick a few key sources to spot new developments and events that would captivate your audience.
Offering readers tailored content and personalizing your outreach can increase engagement; shoddy or careless efforts, though, will only do damage.
It’s no longer enough to just provide the facts. PR pros must appeal to the sensitivities of media gatekeepers to get the coverage their clients need.
Perhaps that person’s niche doesn’t align with your organization, or maybe you just plowed ahead into your pitch without forging a relationship. Learn from these common missteps.
PR pros who put down the phone, keep their emails brief, consider a publication’s readers and avoid attachments can win favor with journalists. Crafting an effective follow-up is crucial.
Grabbing a coveted byline in Forbes, Huffington Post, Entrepreneur and more can be gold to PR pros, but it takes persistent effort and patience. Follow these secrets for getting in.
You have a great client with a solid product or service, but as far as newsy events go—crickets. Fear not; here are promotion ideas that don’t rely on product rollouts or major initiatives.
Media relations can be tough work, but these missteps are doing you no favors. Check out what you can learn from several subpar efforts—and what you should do instead.
Cision’s 2018 State of the Media report shows that investment in journalism is on the rise, but media outlets are fighting back against misinformation and spin.
Media relations efforts aren’t always focused on securing a headline in The New York Times or Forbes. If you’re looking to go niche with a cuisine-oriented publication, follow these tips.
Using templates or tools might let you email more reporters than individual outreach, but the strategy can also backfire, ultimately getting your pitch ignored.
You might not have to deal with black cats and killers this Friday the 13th, but there are fatal communications missteps you should ward off.
Honing your online presence, focusing on search engine optimization and content and providing great customer service are several ways you can find success through online shopping.
As reporter staffs shrink, an opportunity for PR pros and their clients has emerged. How can you take advantage and get the coverage your business requires?
The spot was created to promotes a behind-the-scenes ‘SportsCenter’ special and embraces brand journalism efforts as it points to the struggles of those who work in media relations.
