Why and how you should keep working on media relations
Despite the changing journalistic landscape, establishing and maintaining rapport with members of the Fourth Estate is a crucial aspect of successful PR. Consider these insights.
Despite the changing journalistic landscape, establishing and maintaining rapport with members of the Fourth Estate is a crucial aspect of successful PR. Consider these insights.
As content marketing and owned media initiatives gobble up more of the PR pie, relationships with news outlets and reporters are changing fast. As one veteran journalist says, ‘One, they don’t trust us. And two, they don’t need us.’
When does the workload necessitate asking for outside help? These situations often require an extra push—and that means involving external resources.
Viewers eyes stop registering images that are too frequently repeated. Try these tactics to get around your audience’s psychological shortcuts.
A strong media relations strategy starts with gathering applicable information and knowing the person to whom you’re pitching. These resources can help.
Though many brand managers are focused on partnering with paid influencers, organizations can see big success from partnering with bloggers who might share your product for free.
Don’t assume your news blast will generate buzz or sway busy journalists. Here are some tactics to get your announcement in front of audiences immediately.
The nation’s Founding Fathers knew how to effectively distribute their messages and gain support for their movement. Here’s how communicators can emulate their strategies.
Getting your niche market client into headlines can be tricky. If your business isn’t inherently newsworthy, try these tactics to help journalists see the value in your story.
Evaluate the effectiveness of your communications strategy with these tools and resources.
Facebook wants to attract more users worldwide. To do so, it’s using the rapidly growing image-sharing app and catering to those with less bandwidth.
Reporters get hundreds of releases about recent hires, new clients and staff promotions—and most go straight into the trash. Here are some ideas to help your pitches stand out.
In an ever-changing news cycle, the only way to break through is to use the right pitch at the right time. Consider these insights when planning to contact reporters.
College curriculums can help future communicators learn a lot about the industry, but not everything. Consider these crucial elements to success not often taught.
You might be excited about your fresh influx of cash but getting outside eyes to care is more complicated than just spitting out a press release. Consider these insights before pitching.