Contacting journalists to remind them of your pitches and gauge their interest can pay off with coveted media coverage. Follow these tips to make sure your efforts are effective.
As in comedy, great timing in public relations is essential. Rather than leaving your messaging to chance, plan to distribute your content—themed and evergreen alike—around specific dates.
Tell stories of hope. Make the most of your experts. Jettison the jargon. By writing narratives—rather than pitching dull press releases—you might even end up on ESPN.
If you own a new company in the technology industry or are helping launch one of these organizations, consider these insights a guide to navigating communications.
You know the value of a well-timed, surgically-precise PR campaign, but your boss wants a second opinion. Here’s how to get your top brass to stop dragging their feet.
With the 24-hour news cycle demanding incessant updates about developing reports, PR pros can grab air time for their clients and in-house experts. Here’s how to seize the moment.
Take a deep breath and celebrate National Relaxation Day with these stress-relieving tactics for communicators. Then, check out our roundup of current job openings.
As online media continues to grow in popularity, the importance of backlinks has multiplied for PR pros. Here’s how those links can transform your online presence.
Don’t risk losing goodwill and damaging your credibility by mindlessly sending personnel announcements, website launches, product updates or your company newsletter.
Join Mark Ragan and reporters from Mashable, Allure, i-D Magazine, Financial Advisor and more in New York.
Draw inspiration from this diverse collection of pithy, punchy marketing teasers.
Pressure on journalists to do much more with far less—and constantly working on deadline—prompts many to seek help from outside. Follow this guidance to make yourself a vital asset.
This week, readers were interested in books to inspire writers, popular words that drive clicks, email pitch rules to follow and more
Editors of online publications offer great opportunities for thoughtful leaders to publish their writing and draw bigger audiences. Here’s how you can earn editors’ attention.
Relationships with reporters are important, but clogging their telephone lines with pleasantries won’t earn you many friends. Here’s why your chatty call is a waste of time.
