How to get broadcast coverage for your organization
Local TV and radio can be a powerful and targeted way to spread the news about your brand to nearby consumers and stakeholders. Here’s how to search out—and book—these opportunities.
Local TV and radio can be a powerful and targeted way to spread the news about your brand to nearby consumers and stakeholders. Here’s how to search out—and book—these opportunities.
Gathering prevailing thoughts and insights requires crafting incisive queries in specific formats. How, then, do you get coverage for what they reveal? It takes more than a data dump.
Not responding to pitches. Abandoning stories without notice. Spiteful online shaming. A public relations pro has her say on the worst attributes of smug reporters.
PR pros have many responsibilities, but industry veterans should add data protection to their priorities. Consider these insights.
The holiday season is approaching and PR pros looking for timely holiday coverage have a shrinking window to get their stories told. Consider these insights.
Savvy PR pros can have many opportunities to gain favor with journalists and nab press coverage at networking events and more. Here’s how you can work the room.
These highly shareable data visualizations receive tremendous engagement and are great for boosting web traffic. Here’s how to repurpose yours and get it posted on other sites.
Whether you charge a set price for particular duties, you opt for an hourly rate or you work on retainer, your pricing should reflect the value you bring to your clients. Here’s a guide.
Local TV appearances can be a great way to boost your visibility in your community. Here’s how to make sure your message shines through in this highly structured environment.
A VP at the iconic multimedia company tells how to find your story and make your message stick.
Getting your byline on a popular blog or online publication can do wonders for your name recognition and boost SEO. Here’s how to get your content published.
The days of penning a press release, faxing a pitch and calling it a day are over. The digital age requires diligence—even prescience—and finding meaningful metrics.
Social media celebrities can bring a lot of attention to your organization. How carefully you pick your partners will determine if its good attention—or bad.
We’re looking for hosts for our PR & Media Relations Conference in New York City next March.
Getting your byline in a prestigious publication could be a major win for you or your client. Here’s how to go about submitting for the New York media staple.