Infographic: Statistics to drive your PR campaigns
Rising above the noise is essential for earning media coverage, but it’s no simple task. Consider these insights for earning eyeballs and audience trust.
Rising above the noise is essential for earning media coverage, but it’s no simple task. Consider these insights for earning eyeballs and audience trust.
Your online efforts are more important than ever as brand managers compete for SEO rankings and protect precarious reputations. Here are some techniques you shouldn’t ignore.
Editors get 50 or more pitches a day and take only a handful for publication and syndication. Instead of badgering media outlets for feedback on why you got a ‘no,’ look in the mirror.
These emails did the PR pros who sent them no favors. Consider the following examples of irrelevant media relations queries—along with what you can do to avoid the same reaction.
Industry gatherings provide an excellent opportunity to network and strategize for your career. Consider these tips to make the most of your experience.
For industry pros, it’s the Scarlet Letter of social media. The dreaded hashtag means you misfired your pitch or—egad!—called a journalist by the wrong name. Beware these blunders.
A reporter reveals lessons from a quarter-century of pitching colorful features to demanding editors—takeaways that can help PR pros break through and land stories in print.
News outlets said the agency asked owners of pet chickens not to dress them up for Halloween, citing salmonella fears. Its response offers takeaways on setting the record straight.
Fostering relationships of trust with journalists can go a long way in securing media coverage for your organization or client. Drop these missteps, which can quickly kill your efforts.
These communicators can make your skin crawl with the horrors they promise to deliver. Here are several types—along with how to overcome them.
It’s not all about you, communicators. Boost your media relations savvy—and success—by avoiding these all-too-common pitfalls.
What are reporters looking for in a pitch? These four veterans weigh in about pitches that earn their respect—or their anger.
Whether it’s a physical handout or a digital version on your website, this package of bios, FAQs, contact info, history and more helps journalists—and others—to learn about your company.
Nothing can make your audience yawn quite like a boring presentation packed with lengthy PowerPoint slides. Use one of these examples to break the mold with your next speech.
Earnings is big news for most organizations, but pitching that data can be a tough sell. Here’s how to package your success for media outlets.