How the buzzwords media outlets use can inform your pitch
What does it mean to PR pros that news outlets love the word “new”? Or that ABC News has the most negative tone, while it’s all sunshine and unicorns at POPSUGAR?
What does it mean to PR pros that news outlets love the word “new”? Or that ABC News has the most negative tone, while it’s all sunshine and unicorns at POPSUGAR?
The promoters who ballyhooed 19th- and early 20th-century circuses were the creators of modern PR. The shows under canvas have mostly vanished, but lessons remain.
Despite growing public distrust of social media, newshounds see online platforms as key sources of story ideas. You might think twice, though, about pitching them via Twitter or Facebook.
Journalists can be hard to nail down, even when you’ve got something they really want to learn about. Here are some tips for how to avoid a reporter’s blacklist.
How should PR pros adjust their pitches when approaching TV producers? The medium still garners plenty of attention—and requires a unique angle.
By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets.
If you’re looking for a last-minute present for the communicator in your life, consider this list of products and services that can help make his or her job easier.
A thought piece from an expert in your organization can greatly increase your visibility and share of voice. However, pitching your writing takes skill.
Here’s how to use technology—much of it free and user-friendly—to elevate your media relations and improve your journalist outreach.
There’s no reason to give up on your PR efforts during the most wonderful time of the year.
The technology is quickly changing and with new offerings from companies like Google, it’s more important than ever to make your content appear in voice-activated searches.
Looking to gain insights from reporters, writers, communicators and social media experts? Check out this list for savvy insights and current trends.
Not every independent industry veteran shares the feeling, but more than enough eschew the title to give you pause before mistakenly offering an insult to a colleague.
A new survey sheds light on journalists’ preferences, which include more social media—and a continuing distrust of PR professionals.
PR pros can get journalists on their side—if they play their cards right. Here are some tips to make sure your pitch is music to a reporters’ ears.