5 things editors wish you knew about the content you’re pitching
To get your message out there, it’s essential to learn how editors select and sample content for their sites. Here’s what we learned when we asked them what they look for.
To get your message out there, it’s essential to learn how editors select and sample content for their sites. Here’s what we learned when we asked them what they look for.
As the final season of the hit HBO series arrives, communicators have plenty of plot twists and salient quotes to mull. Here are applicable PR truisms from the fantasy world of Westeros.
Consumers are inundated with a flood of content and you’ve got a very small window to make an impression. Here are some signs that your content is playing it too safe.
After analyzing all 4,917 tweets from our @PRDaily handle, here’s what we learned about social media and the latest content trends.
Don’t put all your media relations eggs in one basket. Consider these reasons for helping your employees know how to interact with journalists.
Are you looking to reach the thousands of Americans who tune in to AM and FM airwaves? These experts offer advice on developing a unique media pitch.
The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement.
‘We need to find ways to break through the noise while we maintain our audiences’ trust,’ says the show’s vice president and general manager of digital. Here’s how you can do the same.
Offering educational content can be a great tactic for drawing in new audiences and capturing short attention spans—and even the eyes of busy journalists. Consider these insights.
Getting your guest posts and op-eds published requires developing a relationship with editors. Here are five steps to building a beautiful friendship.
By most measures, releasing your company’s anniversary news via a service is a poor investment these days. Here are some techniques more suited to the modern media landscape.
Sick of sending out hundreds of pitches that don’t get any bites? This guide offers reporters’ insights for PR pros hoping to land coverage from top media outlets.
Stop offering the same tired slides and grab your audience by the horns with something fresh. Stepping outside of your comfort zone might come with big rewards.
PG&E says a Chapter 11 filing is ‘the only viable option’ as it faces up to $30 billion in liability claims from the 2017 and 2018 wildfires. Investors had pushed a $4 billion alternative plan.
The best-selling Japanese author of “The Life-Changing Magic of Tidying Up” has made a global brand out of simplicity and organizational discipline. PR pros might want to take notes.