3 approaches to revamping your content strategy
How are you growing your craft? Test your skills and reenergize your team by giving yourself ambitious content goals.
How are you growing your craft? Test your skills and reenergize your team by giving yourself ambitious content goals.
PR pros can’t do their jobs without media contacts. Here are some actions that will undermine reporters’ trust and tank your media strategy.
A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts.
With the Trump White House making news daily and so many other stories coming out of the nation’s capital, PR pros have to make a potent impression on D.C. journalists. Consider these tips.
Are your efforts to bring in social media personalities for new campaigns getting through? Here are pitching tips from an influencer and marketing pro.
See what communications manager Molly Mita has to say about the future of the business, then join her in New York City for this can’t-miss conference.
As Hispanic media carries more and more influence, it is essential for PR pros to master the art of pitching these important outlets. Here are three important tips.
If you snooze, you lose. Have your virtual antennae up at all times, and cultivate a rapport with journalists so you can respond quickly—and with the ideal pitch—to breaking events.
To create a gathering your workers will truly loathe, cram your agenda full of speakers and boring topics. Also, skimp on the venue and pizza.
Are your pitches sinking like a bag of rocks? Here are some tips for letting a media pro know that you take the relationship seriously.
Searching for a way to rise to the top of a reporter’s inbox? A story that has missed its window of opportunity is destined for the trash.
How do PR pros know if their efforts are producing the desired results? Here are the metrics that every PR pro should measure.
Some PR work won’t be immune to automation and revolutionary industry changes. Here’s how to keep your PR role relevant.
This week, PR Daily readers were interested in working with nano-influencers, how communicators responded to tragedy in New Zealand, tips for pitching magazines, and more.
Magazines require more lead time and can have different staff working on print and digital operations. Consider these tips to get your story to the right journalist.