How PR pros can elevate positive news stories
Some reporters are looking to counter the preponderance of negative news with stories that offer solutions to big societal problems. Here’s how to tailor a pitch for them.
Some reporters are looking to counter the preponderance of negative news with stories that offer solutions to big societal problems. Here’s how to tailor a pitch for them.
The social media platform has an engaged and youthful user base, but is it a good outlet for your message? Consider these insights.
Communicators know they must research their audience and for PR pros that means digging into the journalists that cover their niche. Here’s how to build a useful media list.
Which mistakes have public relations practitioners tossing and turning at night? One industry veteran shares the gaffes that every communicator should strive to avoid.
With the deck stacked against PR pros trying to reach inundated reporters, a PR pitch should help journalists do their job more effectively. Consider these ideas.
Does every electronic missive deserve a prompt response? Here’s how media professionals and corporate communicators can adapt to a changing PR landscape without being rude.
A Muck Rack survey reveals that media relations savvy remains the most powerful skill in PR pros’ toolkit, but proving value to executives remains a struggle.
Though many publications are ditching op-ed programs for sponsorship models, you can still find those that will run well-written pieces. Follow these tips.
Write an intriguing lede, offer fresh data or new information, and get straight to the point. Oh, and do your homework so you don’t waste everyone’s time.
Launching a new product or service? Announcing some guy’s recent promotion? Is your ‘best-selling’ ‘guru’ available to share ‘thought leadership’? None for me, thanks.
Limited resources can be stretched farther when organizations are willing to collaborate. Here are some important considerations for anyone looking to team up.
From PR pros to internal communicators, tracking one’s impact is a top concern. Most also struggle to make boring stories interesting.
Combating online smears requires patience and dedication, and a robust content strategy. Here’s why you should turn to PR pros and avoid unscrupulous SEO companies.
Every response to your PR pitch—positive or negative—is an opportunity to learn about your media contact and hone your media relations skills. Consider these insights.
For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends. Here’s how to win over these gatekeepers.