3 places to find fresh ideas
Are your brainstorming sessions just pumping out the same tired messages and tactics? Here are some tips for helping your team think outside the box.
Are your brainstorming sessions just pumping out the same tired messages and tactics? Here are some tips for helping your team think outside the box.
Marketers and sales teams have seen big results from software to help streamline their outreach. Here’s why PR pros should upgrade their database management.
Are you tired of getting no response to your media pitches? Here are some ways you can develop a rapport with reporters—and cut through the cluttered inbox.
Writers and PR pros can develop deep, lasting relationships if early interactions are handled correctly. Here are some ideas for how to strengthen these ties.
The changes that have rocked traditional media have caused some to reevaluate the importance of earned media placements. Here’s why you shouldn’t abandon the tactic.
A recent survey of reporters showcased growing usage of social media platforms for news, but many traditional media relations best practices apply.
Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage.
The term is meaningless without the true leadership behind it. Here are some tactics PR pros should use to build their clients’ reputations.
As more journalists are working outside of traditional media companies, PR pros must reconfigure their outreach efforts. Here’s how these new media pros want to be contacted.
Get an inside look at what editorial gatekeepers at top publications want in your pitches.
Understanding your target audience, to whom they listen and how they prefer their information can help you launch efforts with the most ROI.
Relationships with reporters are just like any other friendship. Without care and effort, it will wither. Here’s how to rekindle the spark.
As many PR agencies consider working with remote teams and clients, how can they ensure the work doesn’t suffer? Consider these insights.
This week, readers were interested in tools and apps for writers, getting more from LinkedIn, pitching podcasts, and more.
Podcast audiences are a great, captive resource for PR pros looking to expand their reach. Here are some tips on working with these nascent media heavyweights.