One in five journalists lives in NYC, LA or DC
The contracting news industry has seen a concentration of staffing in those three major cities. What does that mean for communicators trying to land coverage in other markets?
The contracting news industry has seen a concentration of staffing in those three major cities. What does that mean for communicators trying to land coverage in other markets?
Getting every contributor on board is crucial, of course. Then the fun starts: brainstorming, assigning roles and harmonizing your visuals. There’s a lot to do, but the result is worth it.
Also: Female businessowners face obstacles despite growing numbers, Romney ridiculed for ‘Pierre Delecto’ Twitter account, Uniqlo faces South Korean backlash, and more.
Just because you are new to the industry doesn’t mean you can’t have an immediate impact. Here’s how one new PR pro suggests you can set yourself apart.
As communicators try to forecast their coming year, some are planning to increase investment in technology. Others look to hire new team members. Everyone is counting on change.
Tired of having your press releases and pitches ignored? Three former journalists share four frequently overlooked methods to turn heads and earn headlines.
PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate.
Some industry experts want to move the PR professional out of the realm of media relations and into the sphere of marketers, but earned coverage still packs a big punch.
Some media outlets report news with a particular leaning, even a political agenda. That doesn’t forgive the withholding of information from a given organization. Here’s what can be done.
Fractl polled 500+ journalists about their top peeves. Here’s what you need to know.
The top two U.S. newspaper chains are fusing as one media powerhouse, in hopes of bolstering an industry in decline. Still, it probably won’t mean better coverage for your local news story.
Challenges the PR industry faces include time-wasting on data management, measuring success and getting bigger department and project budgets. However, many are hopeful for the future.
If the Barcelona Principles need an update—and the industry can get more precise about which metrics matter—where should we start? Don’t throw your vanity metrics away just yet.
Also: Study: PR tactics that ruin media relationships, a look into PR history, and how LinkedIn helps pros attract clients.
As digital radio programs have grown in popularity, so have the opportunities for marketers and PR pros to reach new audiences.