Ragan Insider Brian Pittman
3 ways to keep your PR pitches out of Twitter rants
Opportunity knocks. Follow these three rules to make sure your pitches work for journalists—rather than irk them.
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Ragan Insider Maria Scopelliti
6 reasons your creativity is zapped—and how to fix it
If your PR team is in the doldrums, don’t despair. Here’s how to sail out of mediocre project efforts with renewed energy, hope and inspiration.
Ragan Insider Shonali Burke
18 PR standbys that will never die
Why do we bother lamenting PR staples that have survived a thousand assaults intended to kill them dead once and for all? This industry leader wants to read new, fresh ideas instead.
Ragan Insider Gini Dietrich
8 of the worst press release mistakes
Writing style, timing, editing, research and being selective all matter. Here’s how many professionals get those things wrong.
Ragan Insider Rick Riddle
7 ways to find stellar PR pros to join your agency
It can be tedious and exhausting to recruit top-notch communicators who love what they do. Follow this guide to ensure you bring on the best of the best.
Ragan Insider Peter Linas
3 ways CRM technology can make PR pros’ lives easier
Customer relationship management software can make media relations tasks less confusing and more efficient. Here’s how to make these tools work for you.
Ragan Insider Brian Pittman
Forbes writer dishes 3 terrific pitching tips
One hit in a top outlet can push your product or story over the top. Here are three ways to make sure your pitches survive the newsroom email gauntlet.
Ragan Insider Craig Corbett
4 secrets for writing guest posts editors love
Published articles can be a great content strategy, as long as you’re not overly promotional and offer valuable insights to the outlet’s readers. Here’s how to submit writing that rocks.
Ragan Insider Brooke Boriack
4 ways students can land PR internships
Whether you’re scurrying to cement summer plans to boost your industry experience or are preparing for fall opportunities, these tips can help you stand out.
Ragan Insider Adam Fine
4 common misconceptions about landing publicity
Media relations is harder if PR pros believe that journalists work for them and other myths. One communicator sets the record straight.
Ragan Insider Ailis Wolf
11 ways PR pros can get their stories on air
Hone your pitching technique, use social media effectively and build relationships with broadcast professionals with these tips.
Ragan Insider Lauren Wilson
How to write an enticing PR case study
When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
Ragan Insider Kirstin Liebhardt
Why brand journalism should focus on the human element
This storytelling approach to marketing has taken hold and isn’t going away anytime soon. Still, it must be properly angled, with an emphasis on people, to engage consumers.
Ragan Insider Rosalia Scampoli
Help your clients have something to say
Having a clear and consistent message is a necessity for brands. To guide your organization toward crafting more compelling content, adopt these approaches.
Ragan Insider John McCartney
5 ways to master media relations
Pitching and working with journalists is fairly straightforward, but it’s not easy to build a successful relationship. Use these power tips to ensure your news—and client—gets covered.
