One PR pro makes the case that organizations who are serious about racial equity and diversity should interrogate all the places their budget is spent—and allocate resources to diverse vendors.
Tell us how your job as a communicator has changed, including what’s working for you in this short survey. Use the results to benchmark your efforts.
In the face of profound disruption from COVID-19, the agency saw an opportunity to reinvent its mission and strategy—and reinvest in diversity and inclusion.
Here’s how reporters say you can get their attention during these turbulent times.
Apply the principles used by The Trevor Project to craft messages that respect your audience’s diverse, intersectional identities.
Also: Philadelphia Flyers’ Gritty gets a ‘Queer Eye’ makeover, Pizza Hut franchisee declares bankruptcy, Walmart stops selling ‘All Lives Matter’ shirts, and more.
Also: Starbucks celebrates the LGBTQ+ community and its allies, many employers are looking at employees’ social media feeds, European companies brace for thousands of layoffs, and more.
Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more.
Advertising’s ability to reach audiences is only likely to diminish, making your ability to earn a media mention with a good story more important than ever.
The global managing director for the leading resource for measuring communications shares her best measurement, management and martini advice.
This comms exec shares advice for climbing the career ladder remotely—and managing a heavy workload while caring for young children.
Scrap your content calendar, prioritize listening, and put self-promotion on hold.
Here’s what the research suggests consumers want to hear from brands on the issues of racial injustice, police relations and more.
Seventy-eight percent of survey respondents tout social media as the most important external channel, while press releases win the loyalty of 54%. Here’s a look at how you should be using social media in these uncertain times.
Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics.
