Consider these insights from a rookie player as he invites fans to look at life inside of the isolation zone at Walt Disney World and the ESPN Wide World of Sports complex.
Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more.
Also: The future of the workplace relies on a culture of meaning, Hotels.com’s robe brings roadtrips to the consumer, Waffle House celebrates National Tequila Day, and more.
It’s been 100 years since U.S. women won voting rights. Communicators, ensure that women won’t wait as long to rid the workplace of unfair health barriers.
As organizations in the travel and hospitality space adapt to the reality fo the global pandemic, there’s still a way for them to engage on social media platforms, even without user-generated content.
Though it’s important for some messages to come from top leaders, sometimes authenticity requires turning to someone other than your chief executive.
Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more.
Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more.
Also: NASA refutes misinformation, take our brand storytelling survey, how e-commerce has grown during COVID-19, and more.
With less access to equipment during the COVID-19 crisis, communicators can still get by with their trusty smartphone.
Also: Chipotle promises to hire 10,000 workers, Wendy’s responds to Twitter hack with characteristic snark, 60% of PR pros are pitching ‘feel good’ stories during COVID-19, and more.
Also: Why communicators should always give their best, nearly half the world’s population will be on social media networks by 2023, Pfizer aces the Disability Equity Index, and more.
Modern PR requires the help of a data collection tool to prove your value and tailor campaigns to have the biggest possible impact in an overcrowded media landscape.
Also: TSA and other organizations jump on #NationalTapeMeasureDay, Johnnie Walker will come in paper bottles, Hostess solicits brownie names, and more.
With belt-tightening and plenty of uncertainty, working with an agency partner on bite-sized projects can help keep you moving toward your communications objectives.
