Ragan Insider Laura Hale Brockway
Add flavor to your writing with colorful turns of phrase
There’s nothing quite like a clever play on words. Here are a few you may want to consider adding to your repertoire.
Search Results (humor)
Ragan Insider Russell Working
Walmart ‘edits’ critical New York Times column
Unhappy with assertions by a Times writer, Walmart offers a tongue-in-cheek mark-up ‘to ensure something inaccurate doesn’t get published.’
Ragan Insider Carm Lyman
5 ways to make Pinterest work for your brand
Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types.
Ragan Insider Emily Sidley
3 marketing strategy lessons from Dad
From dad jokes to repeating advice until it gets through, dads offer a lot of knowledge about marketing, whether they realize it or not.
Ragan Insider Zara McAlister
Build a compelling story arc to highlight your brand
Giving away the best part of the narrative at the beginning doesn’t give people a whole lot of reason to keep reading. Use some classic storytelling techniques to guide readers along.
Ragan Insider Laura Petrolino
The ABCs of online marketing
From authenticity to zebra, here is the full alphabet of connecting with customers on the Web.
Ragan Insider Jessica Gioglio
5 creative ways brands use Snapchat
You can use the app in interesting ways to engage consumers and build an audience. How many of these efforts would work for your organization?
Ragan Insider Matt Wilson
Apple goes comedic in keynote
The tech giant’s CEO, Tim Cook, handed over the reins to a senior vice president for much of its annual presentation, and the tone was notably different from that of years past.
Ragan Insider Marc Cowlin
6 PR lessons from Mr. T
This cultural icon knew a thing or two about PR, and you’d be wise to heed his advice.
Ragan Insider David Nihill
9 tips from comedians to rock your next presentation
One of the best ways to capture and keep your audience’s attention is to pepper some humor into your presentation. Here’s how to do it.
Ragan Insider Emily Sidley
3 PR lessons brought to you by ‘Sesame Street’
The classic PBS children’s show is masterful when it comes to getting a message across. Some of its techniques work as well for 30-year-olds as it does for 3-year-olds.
Ragan Insider Kevin Allen
Seattle DOT calls drivers ‘scumbags,’ gets in trouble
An attempt at putting a spin on the ‘Scumbag Steve’ meme resulted in confusion, anger, and even a public dressing down from the mayor.
Ragan Insider Kevin Allen
Fisher-Price cranks up ‘mini-situational comedies’
The toy brand makes a point to clarify that its new campaign of digital vignettes are not commercials.
Ragan Insider Steve Prosinski
Compelling stories make memorable speeches
Speechwriting experts say facts, characters are OK, but the most engaging presentations feature conflict, drama, humor.
Ragan Insider James Scherer
3 ways to add personality into your content
First of all, don’t write for your target audience. Write instead for your target audience member. Individualize it.
