Advertising Dictionary defines jargon through video series
This YouTube channel is a humorous take on buzzwords and other terms thrown around by advertising and marketing pros.
This YouTube channel is a humorous take on buzzwords and other terms thrown around by advertising and marketing pros.
The promotional copy for the costume calls it ‘the most viral costume of the year.’
The mascot, Jaxon de Ville, carried around a sign that read ‘Towels carry Ebola’ during Sunday’s game against the Pittsburgh Steelers.
Hugh Jackman, Ricky Gervais, and William Shatner are among the celebs breaking the ice about this very serious male health concern.
A little creativity and a risque approach to what could be a boring message have paid off in a San Francisco campaign.
PR pros looking to tell their clients’ stories can look to classic tales full of conflict, drama, and excitement as a template.
When the Pan-Arabia Enquirer reported the firm was representing ISIL, it demanded the story be taken down. The site did so, but not before it fired another shot.
The actor knows how to make the most of Twitter, and his book about his adventures with the social network earns this author’s praise.
Weird Al rolled out his most recent album, “Mandatory Fun,” to huge success. Here’s how he snagged the major press, and how you can do the same for your organization.
The hotel chain’s tongue-in-cheek microsite detailing all the symptoms of a malady that can only be cured with a trip is a winner.
A former CIA officer has publicly criticized the agency’s Twitter feed for its often humorous tone. Some would argue that’s what Twitter is all about.
If you think about the founding of the United States of America as a startup business, it had some pretty fantastic publicity.
Publishing a serious crisis response next to promotional materials, especially if they’re intended to be humorous, can send a mixed message that can hurt your brand.
Your content is important, but even more important is making a genuine connection with your audience.
The ad for the automaker’s Fit model claimed that people with narcolepsy weren’t ‘fit to drive.’ People who have the condition were not pleased.